If you really want the opportunity to grow your business to the next level, you need to step out of your comfort zone and start carrying a more extensive line of designers.
For example, most of my customers ask me for Tahari suits, and while women do love Tahari, there are many more brands which they either buy, or would be willing to buy, if the stores that they shop at carried them.
If you have visited a shop in the United States, you are probably already familiar with how popular suits by Jones New York, Kasper, Anne Klein, Nine West, and Calvin Klein are.
Many of my international customers have reported positive results when introducing some of the above mentioned brands to their local customers.
One of the reasons why expanding your brand selection is so effective is because you will be standing out from your local competition. Your shop will draw shopper’s interest when it has apparel otherwise not locally available.
And once you are the only vendor for a specific designer in your city, you can pretty much set the price at the highest level that your customers can afford it at.
Why limit yourself when you can make more by simply carrying a wider variety?
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