It’s calling them by their wrong name.
Depending on your customers, they will think of suits as Church Suits, Work Suits, Office Suits, or Corporate Wear. You need to know how your customers refer to suits so that you can market them the right way.
So whether you sell suits in downtown Brooklyn to Haitian Church goers, or market them to Nigerian bankers, make sure you know the right lingo.
Sincerely,
Donny Lowy
718-389-5502
917-913-6093
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