You can select to keep the status quo, and just continue selling to your existing customers, or you can outsell your competition by implementing the following steps:
1. Offer personalized shopping. You can deliver the suits to your customer’s place of business or home; make personal recommendations based on prior purchases, and work around your customer’s schedule. 2. Offer tailoring on your premises. 3. Offer free accessories with every purchase. 4. Maintain a high level of inventory at all times, this way a customer never has any reason to visit your competition.
While you might be tempted to lower your prices, there is no reason to do this provided that you are selling top quality brand name women’s suits, and you are able to otherwise distinguish your business by offering added value services.
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