How To Sell More Wholesale Brand Name Suits For Women

You can sell more wholesale brand name suits for women by understanding the market you are selling to. You first have to know why it is that your customers are purchasing the suits from you, and why they will be wearing them. For example, if your clientele consists of Nigerian bankers then you will need corporate suits that are suitable for an office environment. The key to succeeding in this market is to have a firm grasp of the needs of your customers and their fashion preferences.

1- What is the weather like in the region where your customers live? Are they living in a warm African climate or in a more tropical Caribbean climate? Keep in mind that there are regions in Africa that can experience a cold season so you will want to carry wholesale clothing that is appropriate for that weather.

2- What kind of suits do your customers need? Do they work in a professional environment and need office outfits or are they looking for clothing for religious occasions and need Church suits?

3- Which brands do your customers prefer? For example, my wholesale business CloseoutExplosion.com receives requests for fashion by designer brands such as Tahari, Jones New York, Nine West, Kasper, and Calvin Klein. With the deep reach of the Internet and social media, and due to the high level of world travel, boutiques catering to women living all over the world, including in countries such as Nigeria, Trinidad, Lebanon, and the Bahamas, demand USA wholesale suits. If you want to capitalize on this trend you need to be able to source brand name clothing from wholesalers that can supply you with internationally recognized designer labels.

4- Be realistic about the price your shoppers can afford to pay. While you would be surprised at the price an accountant in South Africa will be able to afford for a brand new Tahari skirt suit, the rate which they can afford is still lower than shoppers in the United States can on average. This does not mean that there are not very wealthy professional women who are willing to buy the latest fashionable designer office wear it just means that on average their buying power might be lower than within the USA.

5- Try to focus on purchasing brand name overstock since by doing so you will be able to pay a lower wholesale price than if you were to purchase the clothing directly from the brand. The clothes you will be purchasing this way will be from a previous season but depending on your market they might not mind wearing a previous season’s styles provided that they are still stylish and fashionable. My liquidation showroom at Closeout Explosion supplies department store overstock to retailers, boutiques, and other types of resellers.

How To Sell More Wholesale Suits For Women Using A Specials Of The Day Offer

It’s early in the morning and it’s a sunny day in your New York wholesale showroom, and you are looking at an excellent assortment of brand name suits for women. You know that your African wholesale shoppers will love the beautiful selection of Jones New York Kasper suits that you have for sale.

And yes, you have your regular customers buying from you daily, but as any other wholesaler you would love to draw them into your warehouse on a more frequent basis.

Or maybe you are a retailer in Botswana catering towards bankers employed by the Standard Chartered Bank. It is a pleasant afternoon in Gaborone, but it is a day in which shopping is infrequent at your boutique.

So how do you draw in more buyers to your suit business, even on a traditionally slow day?

You use the strategy known as the Daily Special. This strategy consists of setting up a schedule of assorted special sales and offers, which you would rotate on a daily basis. The importance of having a daily special is that you will attract shoppers who are looking to see what the day’s special suit related offer is. This strategy can pull in many customers to your premises because they will know that on any given day they can expect to take advantage of an amazing opportunity at your shop.

This is very similar to the strategy that restaurants use when they want to draw in diners. By displaying a special every day on a chalkboard outside of their establishments they basically teach people that they will always be able to find an exciting dish or special culinary experience at a special discount inside.

The same idea applies to your boutique or warehouse. You want your Nigerian customers to know that they can always find an amazing bargain on the office outfits which you sell. And even if you are not offering an outright sale, there are other types of specials which you can offer the nice people of Lagos and Abuja.

How about having a daily offer through which you will tailor any Calvin Klein designer outfit the same day, or how about giving your customers a free matching Guess handbag with the purchase of any 3 Nine West elegant suits?

The offers that you can use to attract people to your shop are only limited by your imagination. One important tip that I would share with you is not to focus on simply running sales. If you are always discounting your prices, people might assume that your low prices are a reflection on the quality of the corporate brand name suits that you carry. This does not mean that you should not run a sale, but just use them sparingly.

If you are going to run a sale, make sure that you give your customers a valid reason for it. Valid reasons can include being overstocked with merchandise, having received a very large order, wanting to introduce a new designer to your clients, and having too many suits in a specific color.

Remember to make sure to match your specials to your clientele. If your clientele consists of government employees in Trinidad and Tobago, your special should reflect a need that they might have. Imagine if working people in Port of Spain aren’t familiar with Anne Klein, and you received a closeout shipment of designer labels including clothing by her label, well then you could run a special sale explaining that you are introducing a fashionable American brand name at a discount.

You can also offer a service related special. You can let your customers that know you will offer delivery, personal shopping, or even a free rain check service provided that they pick out their suits today.

You should always remember that for any of these ideas to maximize your business, you need to have the best brands at the prices that your customers can afford, which is why I have customers from all over the world ordering my department store overstock pallets and liquidation clothing lots.

How To Sell More Wholesale Suits For Women Starting Today

You can ramp up your sales of wholesale suits for women starting today by implementing these tips. While you will want to adapt the tips to your particular customers, you can either apply them as is, or use them as inspiration to start selling more office, corporate, and Church suits.

Sales Tip #1

Run A Time Sensitive Sale

You are sitting in your store in downtown Lagos and are wondering how you can attract more Nigerian bankers to buy your Tahari office suits. How about running a limited time sale?

You can announce that for the next 3 days all your corporate designer suits are 25% off your regular retail price. This type of a sale can help you sell out your inventory, and help attract new customers to your suit store. While you might end up giving up profits which you would have earned in the regular course of running your business, you should easily make up for it by attracting new shoppers, who can become long term customers.

Sales Tip #2

Have A Closeout Discount Sale

Simply advertise a price reduction on your current inventory, but include a reason why you are having it, since you do not want shoppers to expect to buy your suits all the time at the reduced closeout price. You can also offer a discount on certain styles, colors, or brands only. For example, if your store is in Trinidad, and your customers aren't familiar with Nine West suits, you can advertise a special sale on them. Not only will you be able to move out the Nine West suits, but you will be introducing a new brand to shoppers in your Port Of Spain store.

Sales Tip #3

Market The Brands

Often you can stock really high end designer suits in your store, and although they are really fancy, people might not be familiar with the fashionable clothing that the designer produces. You will want to spend time educating your customers as to who the designer is, and why the clothing is so great. You can use any literature, including posters, that are produced by the brand. While almost every professional woman in Kenya has heard of Tahari and Calvin Klein, you might need to implement this strategy when selling lesser known brands such as Suit Studio and Le Suit.

Sales Tip #4

Focus On The Stars

Think of the reason why an executive at a bank in Botswana would want to wear a Tahari suit. I am sure you would agree with me that she wants to look and feel professional so that she can move up the corporate ladder. If you can show her how other successful business and media personalities wear your suits, she will be that much more interested in the corporate outfits you have for sale.

Brand Versus Style In The Women's Wholesale Suit Business

If you are a retailer selling womens wholesale suits one of the questions you will be faced with is if you should focus on brand or style when one option would supersede the other one.

For example, you might have the opportunity to purchase a highly stylish womens office suit but by a generic label, or you could purchase a Tahari suit in last season's style.

Which one would you choose?

The best scenario would be to buy wholesale brand name suits in a style that is similar to the current one, but that option might not always be viable, especially if your wholesale clothing sources are limited.

I personally would always lean towards purchasing brand name designer labels over current styles, since I have seen over and over again that people prefer having an authentic branded suit, even if it's from a previous season.

The one important thing to keep in mind is that you need to know your customer. If your customer for instance is an accountant in Abuja, Nigeria she will want a specific type of suit, and the same goes for women working in corporate and government jobs from the Bahamas to Trinidad to Kenya.

Sincerely,

Donny Lowy

718-389-5502

917-913-6093

Wholesale Brand Name Products: closeoutexplosion.com

Wholesale Designer Handbag Directory: wholesalequest.com

276 Greenpoint Ave Brooklyn NY 11222

Open Monday to Thursday

9:00 AM to 6:00 PM

Friday 9:00 AM to 4:00 PM

Saturday Closed

Sunday

11:00 AM to 4:00 PM

Business Suits For Ladies Wholesale African Market Segment Analysis

The business suits for ladies wholesale African market segment consists of women who need corporate and office suits for jobs in the government, banking, travel, lodging, and general corporate environment.
Because each type of job requires its own suit, there are many subcategories with individual requirements. But for the purpose of providing you with practical and useful information, I will generalize based on my experience supplying various countries.
Women in countries with hot African climates such as Nigeria, Ghana, Kenya, and Uganda, require suitable suits made from light materials, and have a preference for dark colors, such as black, gray, and navy. Although you should keep in mind that I have many African business owners who purchase lighter colors for their clients.
Another important factor to keep in mind is that many Africans travel for business and pleasure to cooler climates, such as to the United States and the UK, so they will need clothing suitable for a colder climate.
Having stated this, remember that there are various countries in Africa that can experience a cold winter as well, such as South Africa, so you will need apparel suitable for this type of a climate.
The favorite brands in demand for corporate wear are Tahari, Jones New York, Kasper, Nine West, and Calvin Klein.
While price is a factor when it comes to reselling your wholesale clothing, the consumer who is in the market for this type of office apparel can have a high disposable income which allows them to spend more.
Sincerely,
Donny Lowy
718-389-5502
917-913-6093
Wholesale Brand Name Products: closeoutexplosion.com
Wholesale Designer Handbag Directory: wholesalequest.com

276 Greenpoint Ave Brooklyn NY 11222

Open Monday to Thursday
9:00 AM to 6:00 PM
Friday 9:00 AM to 4:00 PM
Saturday Closed
Sunday
11:00 AM to 4:00 PM

Are Your Wholesale Suits The Right Fit For Your Customers?

When it comes to the wholesale suit business, men have one big advantage.

Mens suits are sold with tailoring in mind, so the suit is made in a way where the expectation is that it will be tailored to the personal specifications of the man who will be wearing it.

But when it comes to womens suits, they are usually made ready to wear, which can make them uncomfortable for women who don't fit the style ideas of the designer.

When you stock your store you want to make sure that the suits are appropriate for the body type of your shoppers. So if you are selling in Lagos, Nigeria or in Nairobi, Kenya, or in any city for that matter, make sure that you have suits available which are appropriate to the body type and self image that your customers have.

Sincerely,

Donny Lowy

718-389-5502

917-913-6093

Wholesale Brand Name Products: closeoutexplosion.com

Wholesale Designer Handbag Directory: wholesalequest.com

276 Greenpoint Ave Brooklyn NY 11222

Open Monday to Thursday

9:00 AM to 6:00 PM

Friday 9:00 AM to 4:00 PM

Saturday Closed

Sunday

11:00 AM to 4:00 PM

The Best Internet Resources For Selling Wholesale Women’s Suits

I am sure you would agree with me that you could sell more wholesale women’s suits if you had access to more customers, so why not use the following Internet resources to reach more customers. The following web sites can enable you to literally reach millions of women who are potential suit buyers. If you want to maximize the sales benefit from these online tools, you should focus on recognizable brand names such as Tahari, Jones New York, Calvin Klein, etc.
American designer brand name suits speak for themselves, now you just have to use the Internet to gain more exposure so that can sell them through your brick and mortar boutique, or e-commerce business. The best online sites for e-commerce marketing: Facebook Amazon eBay Pinterest
There are also many local and country focused web sites that you should be using. Search on Google or Yahoo for the wholesale products that you are selling, and you will see plenty of online sites that are being used by other online sellers.
Sincerely,
Donny Lowy
718-389-5502
917-913-6093
Wholesale Brand Name Products: closeoutexplosion.com
Wholesale Designer Handbag Directory: wholesalequest.com

276 Greenpoint Ave Brooklyn NY 11222

Open Monday to Thursday
9:00 AM to 6:00 PM
Friday 9:00 AM to 4:00 PM
Saturday Closed
Sunday
11:00 AM to 4:00 PM